Common questions.

WPAgency is an independent strategy, design and technology studio, working since 2009. We help you decide what is worth building, then design it, build it and keep it working. Strategy, design, technology and growth are handled by the same two people, so the decisions connect instead of being handed between departments.

Three things. The people you meet are the people who do the work: no account layer, no hand-off to a team you have not met. We make the expensive decisions before anything is built, and we write them down, so later work builds on them instead of re-arguing them. And we stay: we have been here since 2009, and our longest current partnership, Totallyamaha, has run since 2013.

Established small and mid-sized businesses that depend on their website or software to run: local suppliers and service businesses, online stores, professional services, software products and founder-led brands. The common thread is that they treat the site as infrastructure they will still be running in five years, not a brochure to replace at the next rebrand. Recent work includes a landscape supplier, a concrete delivery company, a thriller author and a network of enthusiast communities.

The two people who lead the studio: Arun on engineering and systems, Christy on story, identity and creative direction. When a project needs specialist hands beyond us, we bring in collaborators we have worked with before, and the responsibility stays with us. You never find out after signing that your project has gone to someone else.

Yes. We work with clients in the US and anywhere else in the world. You review real work on a staging site from wherever you are, and the decisions that matter are written down, so distance is not the hard part of a project.

No. The WP in our name is a name, not a platform. WordPress is one Technology capability among several, mostly for existing platforms, editorial systems and modernization. We also build on Astro, develop custom software and apps, design identities, and run search and growth, and we move WordPress sites to Astro when speed and security call for it.

Yes. We design and build mobile and web apps, native or cross-platform, from a first version through to a product with real users. Wings & Prayers, the aviation trivia game we developed for Micostuff, is built for Android and iOS from one Flutter codebase and is live on Google Play, released through a real store review.

Yes. Alongside sites we build web applications, internal tools, dashboards and software products, on typed, tested foundations chosen for the problem rather than the fashion. If it runs in a browser or on a phone, it is in scope.

Yes. We build and improve online stores, on Shopify, WooCommerce or as a custom build, with the focus on speed, conversion and a checkout that stays out of the way.

Yes. Design is one of the four practices. We create brand and identity systems: positioning, visual language and the design systems that keep a growing product consistent, carried into the product itself rather than handed over as a PDF.

WPAgency Studio is our separate home for original research, products, software and music: work nobody commissions. Its projects include The Little Blue Pilot, an illustrated storybook with original songs and a short film for young children, and WPAudio Engine, an explainable audio analysis and mastering engine. None of it is client work, and we keep the two apart.

Yes. We take on existing sites and codebases to fix performance, redesign, harden security, improve search or move them to a better-suited stack, starting with an audit so we both know exactly what we are working with. Roseville Star Ready Mix came to us with a site carrying about 230 KB of JavaScript it did not need; the rebuild runs on 5.5 KB.

Both. Some clients come for a single build or migration; others stay on for maintenance, performance monitoring and continued search and growth work. Our longest current partnership, Totallyamaha, has run since 2013. We recommend whichever fits how you operate, and we say so if a single build is all you need.

A WordPress build gives you a database-driven site your team can update freely. A WordPress-to-Astro migration rebuilds that site as pre-built static pages, sometimes keeping WordPress as a headless editor behind the scenes. We help you choose based on how the site is actually used, not on which one we would rather build.

Everything that is yours. Full source, build instructions, environment details, deployment path and your content are handed over on request, and ownership of code, hosting and domains is agreed in writing before work starts. A studio that needs lock-in to keep its clients is not worth keeping.

In our engineering, yes. Anything client-facing, including copy and legal text, is written or approved by a person, and every claim we publish about your results comes with its source.

It helps on two fronts. Google uses Core Web Vitals as part of how it assesses page experience, and faster pages are easier to use for the visitors you already have. Speed is one of the few improvements that serves search and sales at once, but it is not a substitute for relevance.

No, and we would be wary of anyone who does. Nobody controls Google's results. What we control is the technical foundation, the content and the authority that earn durable visibility, and we report on the measures that genuinely move. What we can show is the record: for Roseville Landscape Material Supply, first place on all 25 checkpoints of a tracked map grid, average rank 1.0, across weekly snapshots from February to June 2026. That is a record of that period, not a promise about yours.

Search is built into the site rather than bolted on afterwards: site architecture, schema, Core Web Vitals, content structure and a complete Google Business Profile, maintained as the site changes. No mass-produced doorway pages, and no monthly report in place of the work. Technical SEO and topical authority compound over years; shortcuts do not.

Yes. Paid advertising is a Growth capability, run alongside search and conversion work so the traffic you buy and the traffic you earn are measured against the same outcomes.

Yes. For businesses that serve a specific area we handle local SEO: Google Business Profile, citations, reviews and location content that helps you appear in the map results where nearby customers search. Our Roseville work is the clearest example.

A small number of new partnerships each year. Enough that the two of us can do the work ourselves, and few enough that each one gets the people it was promised.

Five stages, one team throughout: understand, define, design, build, improve. Scope, deliverables, what is out of scope and who owns the environment, hosting and domain are agreed in writing before work starts, and you review real work on a staging site before anything goes live.

It depends on scope. A focused website or migration can land in a few weeks; larger software and app builds run over months. You get a realistic timeline in the proposal before anything starts, and the written decisions keep it from drifting.

You get a single point of contact and regular progress updates, with a mix of scheduled calls and written notes. We keep you properly informed without filling your calendar with status meetings.

Tell us what you're building. If we think we can make a real difference, we suggest a call, then send a written proposal with the scope and the timeline. If we are not the right people for the work, we say so and suggest who might be.