FAQ

Questions, answered.

The things people most often ask before working with us: what we do, how we price, and how a project runs. If yours is not here, just ask.

Working with us

What does WPAgency.xyz actually do?
WPAgency.xyz is an independent strategy, design and technology studio, working since 2009. We bring strategy, design, technology and growth together under one roof, work with a small number of businesses, build original ventures of our own, and stay involved beyond launch.
What kinds of businesses do you work with?
Established small and mid-sized businesses across the US and Canada, including professional services, ecommerce, local service businesses and founder-led brands, that treat their brand, website and software as infrastructure rather than a brochure.
Who will actually do the work?
The two people who lead the studio. WPAgency.xyz is led by a senior two-person core, and the people who scope your work are the people who do it. When a project needs specialist hands beyond us, we bring in trusted collaborators we have worked with before, and the responsibility stays here.
Do you work remotely?
Yes. We work remotely with clients across the US and Canada, with a mix of scheduled calls and async updates so projects keep moving without a calendar full of meetings.
Do you only build WordPress sites?
No. WordPress is one Technology capability among several, mainly for existing platforms, editorial systems and modernization work. We also build on Astro, develop custom software and apps, design identities, and run search and growth. One of our more common engagements is migrating a WordPress site to Astro for speed and security.

What we build

Do you build mobile apps?
Yes. We design and build mobile and web apps for iOS and Android, native or cross-platform, from a first MVP through to a production product with real users. Our own Wings & Prayers game ships from a single Flutter codebase.
Can you build custom software, not just websites?
Yes. Alongside marketing sites we build web applications, internal tools, dashboards and SaaS products. If it runs in a browser or on a phone, it is in scope.
Do you handle ecommerce?
Yes. We build and improve online stores, whether on a platform like WooCommerce or Shopify or as a custom build, with a focus on speed, conversion, and a checkout that stays out of the way.
Do you do branding and design?
Yes. Design is one of the four practices. We create brand and identity systems: positioning, visual language, and the design systems that keep a growing product looking consistent everywhere, implemented in the product rather than handed over as a PDF.
What are original ventures?
Products, media and intellectual property that WPAgency.xyz creates and operates itself, alongside client work. The current one is Wings & Prayers, the story of The Little Blue Pilot: a storybook, two records and an aviation trivia game. They are how we show what the studio can originate, built to the same standard as client partnerships.

Scope & engagement

Can you take over an existing site or project?
Often, yes. We regularly inherit existing sites and codebases to fix performance, redesign, harden security, improve SEO, or migrate to a faster stack. We start with an audit so we both know exactly what we are working with.
Do you offer ongoing maintenance, or only one-off builds?
Both. Some clients come for a single build or migration; many stay on as an ongoing partnership for maintenance, performance monitoring, and continued search and growth work. We recommend whichever fits how you operate.
What is the difference between a WordPress build and a WordPress-to-Astro migration?
A WordPress build gives you a CMS-driven site your team can update freely. A WordPress-to-Astro migration rebuilds that site as static, near-instant pages, sometimes keeping WordPress as a headless editor behind the scenes. We help you choose based on how the site is actually used.

Growth, performance & SEO

Will a faster site actually help my rankings?
Yes, on two fronts. Core Web Vitals are a confirmed Google ranking signal, and faster pages convert more of the visitors you already have. Speed is one of the few levers that helps search and sales at the same time.
Do you guarantee first-page Google rankings?
No, and we would be wary of anyone who does. Nobody controls Google's results. What we do control is the technical foundation, content and authority that earn durable visibility, and we report on the metrics that genuinely move.
How is your SEO approach different?
We build for durability, not loopholes. We avoid the mass programmatic "doorway" pages that recent Google core updates have been actively penalising, and focus instead on real technical SEO, useful content, and topical authority that compounds over years.
Do you run paid ads as well as SEO?
Yes. Paid advertising is a Growth capability, run alongside SEO and conversion work so the traffic you buy and the traffic you earn are managed as one strategy rather than in separate silos, and measured against the same outcomes.
Do you do local SEO?
Yes. For businesses that serve a specific area we handle local SEO: Google Business Profile, citations, reviews, and location content that helps you show up in the map results where nearby customers are searching.

Process, pricing & timelines

How much does an engagement cost?
Most engagements start at $15k. Every engagement is scoped individually, so we quote per engagement rather than from a price list: after a partnership review we send a clear, fixed-scope proposal, with no surprise hourly bills. Larger builds and ongoing partnerships are scoped on the call.
How many new clients do you take on?
A small number of new partnerships each year. That is what lets the two people who scope the work be the two people who do it.
How long does a typical project take?
It depends on scope. A focused website or migration can land in a few weeks; larger software and app builds run over months. You will get a realistic timeline in the proposal before anything starts.
How do you communicate during a project?
You get a single point of contact and regular progress updates, with a mix of scheduled calls and async messaging. We aim to keep you genuinely informed without filling your calendar with status meetings.
How do we get started?
Request a partnership review, or email hello@wpagency.xyz. We read every submission ourselves, set up a short call if the fit is right, then send a proposal with scope, timeline and cost.