WPAgency Discuss your project

Built to outlast the trend.

An independent strategy, design and technology studio, run by two senior people since 2009. We make the expensive decisions deliberately, build systems that stay easy to maintain, and keep working with clients long after launch.

Discuss your project Explore selected work

Selected work

Three client projects, each shown with the evidence it can support and where that evidence comes from.

01 Roseville Landscape Material Supply WordPress to Astro, Local search, Bilingual build Since 2021

The Roseville Landscape Material Supply homepage after the rebuild, with English and Spanish language switch in the header.

A young yard that out-ranks the established names.

A newer supplier needed local customers to find it first, competing with long-established yards that had far more Google reviews.

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The tracked 5 by 5 grid around the yard on a map, every checkpoint marked 1.
Semrush Map Rank Tracker, the snapshot of 9 June 2026.

The result, February to June 2026

Average map rank
1.0
Grid checkpoints ranked first
25/25
Share of voice on the local map
27%

Semrush Map Rank Tracker, weekly snapshots across a 25-point grid around the Roseville yard. A record of that period, not a live ranking.

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02 Roseville Star Ready Mix Astro rebuild, Local search, Concrete calculator Live since October 2026

A concrete delivery site rebuilt to be fast, truthful and phone-first.

A ready-mix concrete delivery company needed a site that says exactly what it does and makes calling for a quote the obvious next step.

Client-side JavaScript across the whole site
  • Before 230 KB The previous site: six files, including a 183 KB React runtime
  • After 5.5 KB The rebuild: three small files, no React

Total size of the site's JavaScript files, from our launch report of 28 September 2026. It is not page weight: HTML, CSS and images are counted separately.

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The Roseville Star Ready Mix homepage: the headline Ready-Mix Concrete Delivered in Roseville and Surrounding Areas on a red band, with Call and Request a Quote buttons. The concrete calculator on a phone: modes for slab, footing or wall, hole or column, circular slab or tube, curb and gutter, and stairs, with Call for Quote and Request a Quote buttons fixed at the bottom.

All work, including a partnership running since 2009

What we do

Four practices, carried by the same people. A positioning problem often turns out to be an architecture problem, and a traffic problem a speed problem, so the work is not handed between departments.

  1. Strategy Make the important decisions before anything is built.
  2. Design Create brands and experiences people understand and trust.
  3. Technology Build fast, maintainable systems designed for real use.
  4. Growth Improve visibility, performance and measurable outcomes.

Who you work with

You work directly with the people responsible for the work.

About the studio

  • Arun Kumar

    Founder & Principal Engineer

    Decides the architecture deliberately, writes it down, and stays to run what he builds.

    Engineering, systems, audio

  • Christy Anne

    Creative Head

    Makes sure the position, the identity and the experience argue for the same thing.

    Story, identity, creative direction

Tell us what you're building.

A few lines about the project, and what is in the way, are enough to start.

Discuss your project