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INDEPENDENT STUDIO · SINCE 2009STRATEGY / DESIGN / TECHNOLOGY / GROWTH

Built to outlast the trend.

Clear thinking. Lasting work.

We help you decide what to build, then bring strategy, design, technology and growth together to make it work. And keep it working.

Explore the work Meet Arun & Christy
01 / StrategyWhat should we build, and why?02 / DesignHow should it look, feel and speak?03 / TechnologyHow do we build it so it lasts?04 / GrowthHow does it find its audience, and keep it?

01 SELECTED CLIENT WORK

The work.
And what it changed.

A local supplier. A concrete business. A thriller author. Three different challenges, with a clear reason behind every decision.

Roseville Landscape Material Supply's homepage: an aerial photograph of the material bays under the headline Premium Landscape Materials, Delivered to Your Door
LOCAL COMMERCE / ROSEVILLE, CALIFORNIA

ROSEVILLE LANDSCAPE MATERIAL SUPPLY SINCE 2023

A materials yard that answers before the phone rings.

A young materials yard needed customers across the Sacramento region to find it, work out how much they needed and ask for it, in English or Spanish, without waiting on the phone.

An Astro site with a full Spanish edition, a materials calculator, an estimator with printable and PDF quotes, an order builder that sends structured requests to the yard, 33 location pages, 29 guides, a glossary and a printable soil field guide.

Inside the project
Average rank on a tracked 25-point map grid
1.0
Grid checkpoints ranked first
25/25
Share of voice on the local map
27%

Semrush Map Rank Tracker, weekly snapshots across a 25-point grid around the yard. February to June 2026. A record of that period, not a live ranking. View the sources

Roseville Star Ready Mix's current homepage with concrete delivery information and clear call and quote buttons

ROSEVILLE STAR READY MIX LIVE SINCE OCTOBER 2026

A concrete delivery site made fast, truthful and phone-first.

A ready-mix concrete company needed a site that says exactly what it does and makes calling for a quote the obvious next step, on a phone, on a job site.

5.5 KB

Client-side JavaScript across the whole site, down from 230 KB.

Total size of the site's JavaScript files, from our launch report of 28 September 2026. It is not page weight: HTML, CSS and images are counted separately. A 124-byte service-worker registration was added the next day.

Inside the project
Kirsten Shuford's author site: the title DAMAGE CONTROL under a CLASSIFIED label, beside the red book cover

KIRSTEN SHUFORD ONGOING PARTNERSHIP

An author site that reads like the genre it sells.

An 11-page Astro site in a classified-file style: a chapter reader, a self-hosted trailer, an events gallery, an awards page, a newsletter sign-up called the Intelligence Network, and a contact form that asks what the inquiry is about.

Silver Falchion Award, Best Mystery (Killer Nashville) and Bronze Medal (shared), Best Mystery/Thriller eBook (Independent Publisher Book Awards (IPPY)). Awarded to the novel, not to us.

Inside the project
More client work, including a partnership since 2013

02 FOUR CONNECTED PRACTICES

Good decisions
belong together.

Positioning shapes the experience. The experience informs the technology. The technology affects how people find you. We work across the whole system.

01

Strategy

Make the important decisions before anything is built.

Positioning, business direction, research, product definition and system architecture. The decisions that are cheap on a whiteboard and expensive in production.

THE QUESTION IT ANSWERSWhat should we build, and why?

02

Design

Create brands and experiences people understand and trust.

Identity, creative direction, digital experience and design systems, carried all the way into the product so the brand on screen matches the brand on paper.

THE QUESTION IT ANSWERSHow should it look, feel and speak?

03

Technology

Build fast, maintainable systems designed for real use.

Websites, applications, software, commerce and infrastructure on typed, tested foundations, chosen for the problem rather than the fashion.

THE QUESTION IT ANSWERSHow do we build it so it lasts?

04

Growth

Improve visibility, performance and measurable outcomes.

Search, measurement, conversion and long-term operation. Rankings and revenue are outputs; the infrastructure underneath them is the work.

THE QUESTION IT ANSWERSHow does it find its audience, and keep it?

One small team. A joined-up view of the work.

03 WHO YOU WORK WITH

Two people.
Directly involved.

WPAgency was founded in 2009 by Arun Kumar and Christy Anne. You work directly with the people responsible for the work, from the first question to the next improvement.

ENGINEERING, SYSTEMS, AUDIO

Arun Kumar

Decides the architecture deliberately, writes it down, and stays to run what he builds.

Meet Arun

STORY, IDENTITY, CREATIVE DIRECTION

Christy Anne

Makes sure the position, the identity and the experience argue for the same thing.

Meet Christy

The people shaping the work are the people doing it.

04 HOW THE WORK MOVES FORWARD

A clear process.
A longer view.

Five stages, with the same team throughout. Each decision gives the next stage something solid to build on.

How an engagement runs

  1. Understand

    A first conversation and a look at what already exists: your position, your customers’ path, your traffic and your technology.

  2. Define

    Positioning, scope and architecture decided deliberately and written down, so everyone knows what is being built and why.

  3. Design

    Brand, content and interface designed together, against those decisions rather than the fashion of the month.

  4. Build

    Built with speed, accessibility and security as requirements, and reviewed on a staging site before anything goes live.

  5. Improve

    Launch is the start. We measure what matters, fix what drifts and report in plain language.

YOUR NEXT CHAPTER

Tell us what you're building.

A few lines about the idea, the business and what is getting in the way.

DISCUSS YOUR PROJECT
Good work starts with a conversation.No brief needed. A few lines are enough.