Capabilities · Software · Web · AI
What we engineer. What we ship.
One operating discipline across every surface. We design and build software, web applications, and AI features, and engineer the websites and search infrastructure around them, for operators who measure in years, not weeks.
01 Flagship practices
Where the operating depth lives.
Three engineering practices where our depth shows up most directly. Each is a deep authority surface, architecture and delivery, not assembly.
- 01
Software development
Custom software, engineered to last.
Web applications, internal platforms, and SaaS products built on modern, typed, well-tested foundations. We design the architecture, ship the product, and stay for the operating discipline that keeps it maintainable in year three.
- 02
Web applications
Product-grade web apps, not page builders.
Dashboards, portals, and data-heavy interfaces with real state, auth, and APIs. Astro and React where each earns its place, performance budgets enforced, accessibility built in rather than bolted on.
- 03
AI integration
AI features that ship to production.
Retrieval-augmented assistants, semantic search, agentic workflows, and LLM features wired into real products, with evals, guardrails, and cost discipline. Implementation, not commentary.
02 Supporting capabilities
The work that compounds with the flagships.
Disciplines that pair with the flagship engineering work, sometimes as standalone projects, more often as part of one integrated system.
-
Mobile apps
Native and cross-platform apps.
Native iOS and Android, and cross-platform Flutter, shipped to both stores and maintained past year one. From MVP to App Store to operating discipline.
-
Headless CMS
Composable, content-driven architecture.
An Astro front end on a headless content back end, the right trade when editors need control and the site needs to stay fast. Absorbs WordPress-to-Astro as one capability.
-
Shopify & ecommerce
Storefronts engineered as revenue systems.
Shopify and headless commerce built for checkout conversion and speed, because a slow store is a leaking store.
-
Astro engineering
An Astro studio, by default.
We build on Astro on the merits, islands, zero-JS-by-default, near-perfect Core Web Vitals, with the honesty to use something else when the project is really an app.
-
Platform architecture
The decisions that are cheap on a whiteboard.
System and API design, data modeling, scalability, and technical due diligence, the architecture layer where the expensive mistakes are made or avoided.
-
Technical consulting
Independent senior judgment.
Fractional-CTO guidance, architecture review, build-vs-buy, and codebase and vendor audits. A decision, not a deck.
-
Performance engineering
Speed as a held discipline.
Core Web Vitals, INP, performance budgets, profiling, and caching architecture, maintained over time, not tuned once at launch.
-
Website engineering
High-performance marketing sites.
Custom sites on the right stack, engineered for sub-two-second loads and the next decade, not just launch day.
-
Technical & local SEO
Search infrastructure, not ranking reports.
Site architecture, schema, Core Web Vitals, and Google Business Profile work that compounds over years. We build the infrastructure underneath, rankings follow.
-
Digital growth
Growth, engineered.
Analytics and attribution infrastructure, CRO, and measurement, the growth system built and instrumented, not a retainer of activity.
-
Performance & architecture audit
A fixed-scope front door.
A $2,500 fixed-scope audit of performance, architecture, and technical debt with a prioritized findings report, credited toward a larger build.
-
WordPress modernization
WordPress, run by people who engineer.
Custom development, performance, and security hardening, plus the honesty to tell you when WordPress is the wrong answer. A capability we run well, not our identity.
-
Brand & identity
Visual systems for operators.
Brand and identity work for operators whose digital presence is part of the product, visual systems that survive the business growing past them.
03 Operating principle
One stack. One team. No handoffs.
Most agencies sell capabilities. We sell an operating practice. Strategy, engineering, search, and content live under the same roof and use the same vocabulary, which means decisions that would normally need three vendors and a project manager happen in a single conversation. What you save in coordination, you reinvest in craft.
That's why our WordPress practice includes the technical SEO work, and our migration practice includes the SEO equity transfer, and our SEO practice includes the platform engineering. They aren't separate services we cross-sell. They're the same operating discipline applied to different surfaces.
· Working together
A small number of partnerships per quarter.
We operate at the level the work requires. If you're building something on WordPress, Astro, or search infrastructure that should still be running in ten years, we should talk.
Request a partnership review