Services
Strategy, design, technology and growth.
Start with the practice closest to your problem. The capabilities under each show what that work usually involves; the approach page explains how an engagement runs.
Strategy
What should we build, and why?
Positioning, business direction, research, product definition and system architecture. The decisions that are cheap on a whiteboard and expensive in production.
- Technical consulting Fractional technical leadership, architecture review, build-versus-buy analysis, and codebase and vendor audits. A decision, not a deck.
- Platform architecture System and API design, data modeling, scalability and architecture documentation: the design layer where the expensive mistakes are made or avoided, delivered as a design your team can build from.
- Performance & architecture audit A fixed-scope read of performance, architecture, technical debt and scalability risk, delivered as a prioritized findings report. Usually the first phase of an engagement.
Design
How should it look, feel and speak?
Identity, creative direction, digital experience and design systems, carried all the way into the product so the brand on screen matches the brand on paper.
Technology
How do we build it so it lasts?
Websites, applications, software, commerce and infrastructure on typed, tested foundations, chosen for the problem rather than the fashion.
- Software development Internal platforms, SaaS products, APIs, integrations and the backends behind web and mobile apps, on typed, tested foundations. We design the architecture, build the system and stay to keep it maintainable.
- Web applications Customer portals, dashboards, configurators and self-serve tools that do real work in the browser, with accounts, data and APIs underneath, performance budgets enforced and accessibility built in.
- Website development New and rebuilt business websites, planned, designed and built on WordPress, Astro or a headless stack chosen for your goals, then looked after once they are live.
- Mobile apps Native iOS and Android, and cross-platform Flutter, shipped to the stores and maintained past year one.
- AI integration Retrieval-augmented assistants, semantic search, agentic workflows and LLM features wired into real products, with evals, guardrails and cost discipline.
- Shopify & ecommerce Shopify and headless commerce built for speed and a clean path to checkout, for businesses where the store is the business, because a slow store is a leaking store.
- Headless CMS A headless content back end for your editors and a static Astro front end for your visitors: the right trade when editors need a real CMS and the site needs to stay fast.
- Astro development New Astro sites, Astro front ends for headless builds and moves onto Astro from heavier JavaScript frameworks: static HTML, JavaScript only where it earns its place, and Core Web Vitals as a build target.
- Performance engineering Hands-on work to make a slow site fast and keep it that way: profiling, Core Web Vitals and INP fixes, performance budgets in the build, and caching designed as architecture.
- WordPress modernization For businesses keeping WordPress: performance, security hardening, plugin cleanup and custom development for the site you already run, plus ongoing care and an honest call on when WordPress is the wrong answer.
- WordPress-to-Astro migration Leaving WordPress for a static Astro site: an audit first, every URL mapped and redirected, content carried across intact, speed checked against a baseline and a rehearsed cutover.
Growth
How does it find its audience, and keep it?
Search, measurement, conversion and long-term operation. Rankings and revenue are outputs; the infrastructure underneath them is the work.
- Technical & local SEO Site architecture, schema, Core Web Vitals, content structure and Google Business Profile work for businesses anywhere, built to keep paying off rather than to fill a monthly report.
- Digital growth Analytics and attribution infrastructure, instrumented conversion paths and experimentation: the measurement and conversion layer that shows what your marketing returns.
- Paid advertising Google, Meta and LinkedIn campaigns planned, built and managed against leads and sales, with conversion tracking and landing pages set up before the spend starts.
- Local SEO, Sacramento Google Business Profile, citations, reviews, local schema and a fast site, engineered together for businesses in the Sacramento region, anchored by a dated record: first place on all 25 checkpoints of a Roseville map grid, February to June 2026.
YOUR NEXT CHAPTER
Tell us what you're building.
A few lines about the idea, the business and what is getting in the way.