Strategy
Topical Authority
An SEO term for how thoroughly a site covers a subject, based on the observation that sites covering a topic in depth tend to rank more easily for it.
Topical authority is not a score Google publishes. It is shorthand for a pattern SEO practitioners see: a site that covers a subject thoroughly, with accurate pages that link to one another, tends to rank more easily across that subject than a site with a single page on it. Instead of one page per keyword, the goal is a connected body of content that answers the range of questions a topic raises.
The idea mirrors how people judge expertise. A supplier whose site answers the questions customers actually ask, from prices and specifications to installation and aftercare, looks more credible than one with a single generic services page.
Building it means mapping the questions your customers ask, answering each one properly, keeping the answers accurate, and connecting them with internal links so people and search engines can follow the subject from overview to detail. It takes time, and the result is much harder for a competitor to copy than a single optimized page.
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