Technical SEO

Technical SEO is the foundation under content and links. Strong content cannot rank if search engines cannot reach it, cannot tell which version of a page is the main one, or find the page too slow or broken to show.

In practice it covers crawling and indexing (an accurate sitemap, sensible robots.txt rules, canonical URLs and correct status codes), speed and Core Web Vitals, how pages render on phones, redirects and duplicate content, structured data, and an internal linking structure that makes the important pages easy to find.

Much of it is set up once in templates and then maintained, so each fix benefits every page that uses the template. That makes it the first thing to get right on a new build or a migration, rather than a clean-up job after launch. For an existing site, Search Console’s page indexing and Core Web Vitals reports are the place to start.