SEO
Local SEO
The work of making a business appear in Google Maps and in the local results Google shows when someone searches for a product or service in a particular area.
A local search can name a place, as in “plumber in Sacramento”, or imply one, as when someone searches “landscape supply” on a phone and Google uses their location. For a business that serves an area, these are often its most valuable searches, because the person searching usually needs the service soon.
Google says local results are based mainly on relevance, distance and prominence, meaning how well known the business is, including its reviews (Google Business Profile Help). The work follows from that: a verified, complete and accurate Google Business Profile; the same name, address and phone number everywhere the business is listed; a steady flow of genuine reviews, with replies; and a website with clear service and location pages and LocalBusiness structured data.
Distance is the one factor you cannot change, so the others have to be done well and kept current. For a worked example, see our Roseville Landscape Material Supply case study.
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