Generative Engine Optimization

Generative Engine Optimization is what SEO becomes when the search result is a written answer instead of a list of links. A growing share of buyers now ask ChatGPT, Gemini, Claude, or Google’s AI Mode who to hire and what to buy. GEO is the discipline of making sure your business is the one those systems mention, and cite, when they answer.

The mechanics overlap with classic technical SEO but the emphasis shifts. Answer-shaped content matters more: clear claims, definitions, comparisons, and FAQs that a model can lift verbatim. Entity consistency matters more: your name, positioning, and services should read identically across your pages, your schema, and files like llms.txt. And structured data matters more, because it is the cleanest way to tell a machine what you actually are.

GEO does not replace search engine optimization; it extends it. The sites that win AI citations tend to be the same sites that earned rankings the honest way, with real expertise and clean architecture. We treat AI visibility as a first-class acquisition channel and measure it the same way we measure rankings. Our take on the shift is in our AI Overviews playbook.