Systems that outlast launch
We optimise for year three, not launch-day applause. The TotallyYamaha community has survived three migrations because it was built to.
Company
Since 2009WPAgency.xyz is an independent strategy, design and technology studio. It is led by two people, and the people who scope your work are the people who do it. Specialists are brought in when the work requires it, openly, and the responsibility stays here.
Start a conversation →Founder & Principal Engineer
Arun Kumar Founder & Principal Engineer · Engineering, audio, systems · Since 2009 arun@wpagency.xyz
I founded WPAgency.xyz to do this work the way it should be done: the position and the architecture decided deliberately, written down, and built to survive their own success. Not a feature factory, and not a shop that sells you a senior team and delivers a junior one.
Since 2009 we have shipped and operated real systems, the kind you have to keep running, not just launch. That includes the 70,000-member TotallyYamaha community, carried through three platform migrations with zero data loss; the Roseville local-search system that holds an average map rank of #1 across its service area; and Wings & Prayers, an original venture whose game, records, sites and infrastructure I built, mastered and operate.
The thread through all of it is the same: we would rather own a hard problem completely than spread thin across many. That is why this is a two-person studio and not an agency chasing headcount.
Creative Head
Christy starts with the thing that does not exist yet: a story, a character, a line of music, an image, an interface. She leads the creative side of the studio and carries an idea far enough that it has its own language and its own world.
Her work crosses writing, art direction, design and the words that go around a release. Wings & Prayers came from that side of the studio: the story told across fifteen illustrated chapters, the twelve songs and their lyrics, and the creative direction around both records.
On client work she is the reason the position, the identity and the experience argue for the same thing, rather than three vendors' defaults stitched together.
How we staff engagements
The person who scopes your system is the person who builds it. That is the whole staffing model, and the reason we take on a small number of new partnerships each year.
At many agencies, a senior closes the deal and a junior inherits the codebase. We do not work that way. The engineer in your kickoff is the engineer in your repository, and the creative lead in your first conversation is the one directing the work. When a project needs specialist hands beyond the two of us, we bring in trusted collaborators we have worked with before, and the architecture and the direction stay owned in one place.
This caps how much we can take on, and that is intentional. We would rather do a few things to year-three quality than everything to launch-day quality.
What the studio is built on
Honesty as positioning
No fabricated metrics, no invented numbers. We would rather point at finished work, our own ventures included, than describe work we cannot show.
One studio, end to end
Strategy, design, technology and growth are considered together. Nothing important is lost in a handoff because there is no handoff.
Selective on purpose
A small number of new partnerships each year is what keeps the standard high and the attention undivided.
About WPAgency.xyz
WPAgency.xyz was founded in 2009 and works remote-first with clients across the US and Canada. It brings strategy, design, technology and growth together under one roof, and its outputs are two kinds of work: client partnerships and original ventures of its own, such as Wings & Prayers. WordPress is one Technology capability among many, not the identity of the company.
We do not compete on price, and we are not the right studio for every project. For the businesses we are right for, we stay involved beyond launch, from the first decision through year three.