Essays on Digital Architecture
Perspectives on building platforms that last. No trends, no hype. Just honest thinking about what works.
Featured
Red Flags When Hiring for Web and Marketing: What Your Gut Knows But Can't Prove
That candidate looks perfect on paper. But something feels off. Here are the warning signs experienced hiring managers catch instantly.
TechnologyAI in Web Development: What's Real, What's Hype, and What Actually Matters
Everyone's selling 'AI-powered' websites. Here's what AI can actually do for your business in 2025, and what's just marketing BS.
BusinessHow to Choose a Web Development Partner (Without Getting Burned)
Hiring the wrong agency can cost you 6 figures and years of frustration. Here's the vetting framework we wish clients used before meeting us.
All Essays
Red Flags When Hiring for Web and Marketing: What Your Gut Knows But Can't Prove
That candidate looks perfect on paper. But something feels off. Here are the warning signs experienced hiring managers catch instantly.
AI in Web Development: What's Real, What's Hype, and What Actually Matters
Everyone's selling 'AI-powered' websites. Here's what AI can actually do for your business in 2025, and what's just marketing BS.
Web Hosting Explained: What You're Actually Paying For (And What You're Not)
Shared, VPS, dedicated, cloud, edge... hosting terminology decoded for business owners who just want their site to work.
How to Choose a Web Development Partner (Without Getting Burned)
Hiring the wrong agency can cost you 6 figures and years of frustration. Here's the vetting framework we wish clients used before meeting us.
Why Speed Matters: The Business Case for Web Performance
Every second of delay costs you customers. Here's the data behind why web performance is your most important competitive advantage.
Signs Your Website Needs a Rebuild (Not Just a Refresh)
Sometimes a fresh coat of paint isn't enough. Here's how to know when it's time to start from scratch.
Choosing the Right Partner for Your Digital Project
Agencies, freelancers, or in-house? Here's a framework for making the decision that's right for your business.
How to Vet a Web Agency: The Due Diligence Checklist Buyers Skip
Before signing a $50K contract, you should verify their claims. Here's the forensic audit we run on agencies (and ourselves).
Website Redesign vs Rebuild: The $50K Decision Framework
Should you redesign your existing site or rebuild from scratch? Here's the framework we use to make $50K+ decisions with confidence.
SEO Basics for Small Business: Complete 2026 Guide
Master the fundamentals of SEO for small businesses. Practical strategies to improve rankings.
How Website Speed Impacts Revenue: Data-Driven Analysis
Every second counts. Learn how page speed directly affects conversions and revenue.
The Real Cost of Technical Debt in WordPress (And How to Pay It Down)
Technical debt isn't about bad code. It's about accumulated decisions that made sense at the time. Here's what it's actually costing your business.
Domain Names & WHOIS: What Every Business Owner Should Actually Know
Your domain is your digital real estate. Here's how to verify who really owns it, what WHOIS reveals, and how to avoid getting locked out.
Why Your Website Feels Slow (Even with Fast Hosting)
Your hosting is fine. The problem is everything you've bolted onto your WordPress site over the years. Here's what's actually slowing you down.
How AI is Transforming Web Development in 2026
From code generation to design assistance, AI tools are revolutionizing how we build websites. Learn what this means for your next project.
Web Performance Guide 2026: Core Web Vitals Mastery
Master Core Web Vitals and achieve perfect performance scores. LCP, FID, CLS optimization.
Why Your @gmail.com Email Is Costing You Clients (And What to Do About It)
Running a business with Gmail? You're leaving money on the table. Here's why branded email matters and how to fix it in one afternoon.
7 Warning Signs Your Website Needs a Redesign
Is your website hurting your business? These 7 red flags indicate it is time for a professional redesign.
Website Security Checklist: 15 Must-Have Protections for 2026
Hackers are getting smarter. Protect your website with this comprehensive security checklist.
Local SEO Domination: Rank #1 in Your City
Complete local SEO strategy to dominate your local market. Google Business Profile optimization.
Mobile-First Design: Why It Matters and How to Do It Right
Over 60% of traffic is mobile. Learn why mobile-first design is essential and how to implement it.
The Ultimate Guide to WordPress Migrations in 2024-2025: Risks, Redesign, and Ranking Safety
Migrating from legacy WordPress doesn't have to be a nightmare. Learn the 2024-2025 standards for safe, zero-downtime migrations.
Building Online Communities: 15 Years of Forum Management Lessons
What we learned managing snowmobile forums for 15 years. Community building strategies that actually work.
No Website in 2026? You're Losing 67% of Potential Customers
Running a business without a website is business suicide. Discover the shocking data on why invisible businesses fail.