Website Migration

A website migration is any change big enough to alter how your site is served: a new CMS, a new framework, a new domain, or a restructured set of URLs. The content may look the same to a visitor. To a search engine, every changed URL is a page that ceased to exist, unless you say otherwise.

Saying otherwise is the craft. A disciplined migration maps every old URL to its successor with a 301 redirect, preserves titles, metadata, and structured data, keeps canonical signals coherent, and ships a sitemap that reflects the new reality on day one. The sites that lose half their organic traffic after a replatform almost always skipped some part of that map, and the recovery takes months.

We run migrations with the redirect map as a first-class deliverable, tested before launch and re-verified in Search Console after. Our most common version is the WordPress-to-Astro move, where the payoff is not just a safe landing but a measurably faster site on the other side; seventeen years of platform moves without losing a client’s rankings is the track record behind that process.