7 Warning Signs Your Website Needs a Redesign

Your website might be costing you customers. Here are the signs it’s time for a change.

1. It’s Not Mobile-Friendly

The Reality

60%+ of web traffic is mobile
Google uses mobile-first indexing
Non-mobile sites rank lower

Warning Signs

Text too small to read on phones
Buttons too close together
Horizontal scrolling required
Images don’t resize
Forms are unusable on mobile

The Fix

A responsive redesign that works on all devices. Not a separate mobile site. One site that adapts.

2. It Loads Slowly

The Reality

53% of mobile users abandon sites taking >3 seconds
Every second of delay costs conversions
Google penalizes slow sites

Warning Signs

Lighthouse score below 50
Load time over 4 seconds
Visitors complain about speed
High bounce rate

The Fix

Performance-focused rebuild with:

Optimized images
Clean code
Proper caching
Quality hosting

3. It Looks Dated

The Reality

75% of users judge credibility by design
Outdated design = outdated business perception
Competitors with modern sites win trust

Warning Signs

Design is 5+ years old
Uses outdated trends (gradients, shadows, skeuomorphism)
Doesn’t match current brand
Competitors look more professional

The Fix

Modern, clean design that reflects your current brand and industry standards.

4. It’s Hard to Update

The Reality

Content should be easy to change
Marketing needs agility
Outdated content hurts SEO

Warning Signs

Need a developer for simple changes
CMS is confusing or broken
Updates break the design
You avoid making changes

The Fix

Modern CMS with intuitive editing. Content management that empowers your team, not frustrates them.

5. Conversion Rates Are Low

The Reality

Your website should generate leads/sales
Poor UX kills conversions
Unclear messaging confuses visitors

Warning Signs

High traffic, low conversions
Visitors leave quickly
Contact forms rarely submitted
Phone doesn’t ring

The Fix

Conversion-focused redesign with:

Clear value proposition
Obvious calls to action
Streamlined user journeys
Trust signals

6. It’s Not Secure

The Reality

Security breaches destroy trust
Google warns users about insecure sites
Regulations require data protection

Warning Signs

No HTTPS (shows “Not Secure”)
Running outdated software
Previous hacks or malware
No security monitoring

The Fix

Secure rebuild with:

SSL certificate
Updated platform
Security best practices
Regular monitoring

7. It Doesn’t Reflect Your Business

The Reality

Businesses evolve
Services change
Brands mature

Warning Signs

Messaging doesn’t match current offerings
Photos show old team/location
Missing new services/products
Brand has evolved but site hasn’t

The Fix

Strategic redesign aligned with current business goals, offerings, and brand identity.

The Cost of Waiting

Every month with a problematic website costs:

Lost leads and sales
Damaged credibility
Wasted marketing spend
Competitive disadvantage

When to Redesign vs. Refresh

Full Redesign Needed

Multiple warning signs present
Platform is outdated
Major business changes
Fundamental UX problems

Refresh May Suffice

Only cosmetic issues
Platform is solid
Content just needs updating
Minor UX tweaks needed

The Redesign Process

1. Discovery

Audit current site
Define goals
Research competitors
Understand users

2. Strategy

Information architecture
Content strategy
Conversion planning
Technical requirements

3. Design

Wireframes
Visual design
Mobile considerations
Client feedback

4. Development

Clean, modern code
Performance optimization
CMS setup
Testing

5. Launch

Content migration
Redirects
Testing
Go live

6. Optimization

Monitor performance
Gather feedback
Iterate and improve

Questions to Ask Yourself

Would I trust a business with this website?
Can I easily find what I need?
Does it work well on my phone?
Does it accurately represent my business?
Am I proud to share this URL?

If you answered “no” to any of these, it’s time to act.

Ready to discuss a redesign? Contact us for a free website audit.