Challenge
Roseville Landscape Material Supply was invisible online. Competitors with hundreds of reviews and years of established presence dominated local search. The business needed a website that could serve both English and Spanish-speaking customers, outrank established competitors across the entire Placer County service area, and include a materials calculator to reduce phone call volume. Their previous site was slow, not mobile-friendly, and generated zero organic leads.
Solution
We migrated the site from WordPress to Astro for dramatically faster performance, then engineered a complete Google Business Profile optimization strategy for local dominance. The technical foundation targets Lighthouse scores across all four categories: 94 Performance, 97 Accessibility, 100 Best Practices, 100 SEO. A custom materials calculator handles cubic yard, square footage, and tonnage estimates across their full product catalog. The bilingual architecture serves English and Spanish content natively with proper hreflang tags and separate URL paths. GMB optimization was central to the strategy: Google Business Profile completeness, review generation systems, citation consistency across 50+ directories, local schema markup, and content structured around local intent keywords for every service area.
Results
Semrush Map Rank Tracker tells the story: Average Rank #1 with 27% Share of Voice across the entire Roseville/Placer County local grid. 100% of grid positions rank Good — zero Average, zero Poor, zero Out of Top 20. This has been consistent week over week (Jan 20, Jan 27, Feb 3, Feb 10 — all solid green). They outrank competitors with 4-5x more reviews including Hastie's Capitol Sand & Gravel (210 reviews, AR 3.6), Sierra Rock Landscape Materials (79 reviews, AR 5.6), and A & A Stepping Stone Manufacturing (20 reviews, AR 2.2). The materials calculator processes hundreds of estimates monthly, pre-qualifying customers before they ever pick up the phone. The bilingual platform expanded reach to the Spanish-speaking community across the Sacramento region.
From WordPress to Astro
This project started as a WordPress site, but performance demands and the need for a faster, leaner architecture led us to migrate to Astro. The result: near-perfect Lighthouse scores and complete local search dominance with an Average Rank of #1 across every grid position in their service area.
The Migration
Moving from WordPress to Astro eliminated server-side processing overhead entirely. Static generation means every page loads instantly — no database queries, no PHP execution, no plugin bloat. The materials calculator was rebuilt as a client-side component, and the bilingual content structure was preserved with clean URL paths and proper hreflang tags.
The Numbers
Lighthouse doesn’t lie. Four scores, four near-perfect results:
- 94 Performance — fast on any device, any connection
- 97 Accessibility — usable by everyone
- 100 Best Practices — zero security or compliance issues
- 100 SEO — technically flawless for search engines
On the local SEO side, Semrush’s Map Rank Tracker shows 100% green across the entire grid — every single check point in Roseville, Antelope, Citrus Heights, Granite Bay, and surrounding areas returns a #1 ranking. This isn’t a cherry-picked snapshot. It’s consistent data across weeks of tracking.
GMB Optimization
Google Business Profile optimization was central to the local dominance strategy. We built out the full GMB profile with accurate categories, service areas, attributes, and a consistent posting schedule. Citation consistency was enforced across 50+ local directories. Review generation systems helped grow authentic reviews. The combination of a technically flawless website and an optimized GMB profile is what drives the #1 average rank — not just one or the other.
The Materials Calculator
The custom calculator lets customers select a material type, enter their project dimensions, and get instant quantity estimates with pricing guidance. It handles conversions between cubic yards, square feet, and tons — removing a major friction point in the buying process and pre-qualifying leads before they call.
Bilingual by Design
Rather than using translation plugins, the Astro build serves the Spanish experience as a first-class citizen with its own URL structure, proper hreflang implementation, and native content. Search engines see two distinct, high-quality language versions rather than a translated afterthought.
Outranking the Competition
With only 81 Google reviews (4.7 stars), Roseville Landscape Material Supply consistently outranks competitors with significantly more reviews and longer online histories. Hastie’s Capitol Sand & Gravel has 210 reviews but sits at Average Rank 3.6. Sierra Rock has 79 reviews at AR 5.6. The difference is infrastructure — a technically superior website paired with comprehensive GMB optimization that Google trusts more than raw review volume.
"We went from invisible online to the first result people see. The materials calculator alone has saved us hours of phone time every week."