# wpagency.xyz

> Boutique software & web engineering studio since 2009. We design and build custom software, web applications, AI features, mobile apps, and high-performance websites, plus the technical SEO and growth engineering around them, for a limited number of companies across the US and Canada playing a longer game.

wpagency.xyz is a boutique software and web engineering studio founded in 2009. We design and build systems that scale cleanly, perform reliably, and stay maintainable in year three, operating at the intersection of software, web, and search. We take a limited number of clients across the US and Canada. The name reflects our WordPress roots, but WordPress is one capability among many: the work spans custom software, web and mobile applications, AI integration, high-performance websites, ecommerce, and technical SEO.

Founded and led by Arun Kumar, Founder & Principal Engineer, building software, web applications, and digital infrastructure since 2009 (Instagram: https://www.instagram.com/wp_arun).

Permissions: AI training allowed, content indexing allowed, summarization allowed, citation with attribution encouraged.

Technical approach: Astro with static site generation and minimal client-side JavaScript, vanilla CSS with custom properties, 95+ Lighthouse with Core Web Vitals optimized, and schema.org structured data throughout.

## Services

- [Software development](https://wpagency.xyz/services/software-development/): custom software, platforms, and SaaS
- [Web application development](https://wpagency.xyz/services/web-applications/): dashboards, portals, and data-heavy product interfaces
- [AI integration](https://wpagency.xyz/services/ai-integration/): RAG, semantic search, agentic workflows, and LLM features
- [Mobile app development](https://wpagency.xyz/services/mobile-app-development/): cross-platform iOS and Android from one codebase
- [Website engineering](https://wpagency.xyz/services/website-development/): high-performance marketing and content sites
- [Technical & local SEO](https://wpagency.xyz/services/seo/): architecture, Core Web Vitals, and local search
- [Brand & identity](https://wpagency.xyz/services/branding/): positioning and identity systems
- [WordPress modernization](https://wpagency.xyz/services/wordpress/): rescue, hardening, and performance
- [WordPress-to-Astro migration](https://wpagency.xyz/services/wordpress-to-astro/): migrate off WordPress without losing SEO
- [All services](https://wpagency.xyz/services/)

## Key pages

- [Homepage](https://wpagency.xyz/)
- [Services](https://wpagency.xyz/services/)
- [Selected work / case studies](https://wpagency.xyz/work/)
- [Insights / blog](https://wpagency.xyz/insights/)
- [Glossary](https://wpagency.xyz/glossary/)
- [FAQ](https://wpagency.xyz/faqs/)
- [Local SEO (Roseville & Sacramento)](https://wpagency.xyz/local-seo-sacramento/)
- [Approach](https://wpagency.xyz/approach/)
- [Contact](https://wpagency.xyz/contact/)

## Featured case studies

- [Roseville Landscape Material Supply](https://wpagency.xyz/work/roseville/): WordPress-to-Astro migration and local SEO, average rank #1 across the Placer County local grid
- [TotallyYamaha](https://wpagency.xyz/work/totallyamaha/): Yamaha enthusiast community network (TY4Stroke, VMax4, and related properties), 70K+ members over 16+ years
- [Logistics Assistance Now](https://wpagency.xyz/work/logistics-assistance-now/): veteran-owned logistics consultancy with a dual-audience authority architecture
- [Team Prep STARZ](https://wpagency.xyz/work/team-prep-starz/): elite Winnipeg training facility, authority positioning with a waitlist funnel
- [Kirsten Shuford](https://wpagency.xyz/work/kirsten-shuford/): award-winning thriller author platform, DAMAGE CONTROL named a 2026 IPPY Bronze Medalist for Best Mystery/Thriller eBook
- [All case studies](https://wpagency.xyz/work/)

## Brand partnerships

- [BikiniUni](https://bikiniuni.com): direct-to-consumer collegiate and competitive swimwear, handcrafted in Colombia, engineered for the lane

## Reference

- [Glossary](https://wpagency.xyz/glossary/): web, performance, WordPress, and SEO terms
- [Frequently asked questions](https://wpagency.xyz/faqs/)

## Contact

- [Website](https://wpagency.xyz/)
- [Email](mailto:hello@wpagency.xyz)
- [Contact form](https://wpagency.xyz/contact/)
- [Book a call](https://cal.com/wpagency.xyz)
- [Founder on Instagram](https://www.instagram.com/wp_arun)

## Optional

- [Full text content for LLMs](https://wpagency.xyz/llms-full.txt): every page's content concatenated into one file
- [Sitemap](https://wpagency.xyz/sitemap-index.xml)