A prominent Roseville-based company approached us to improve their website's performance and user experience. Their existing WordPress site was slow and difficult to maintain. We proposed and implemented a migration to Astro, a modern static site generator, to address these issues.

The main challenges we faced were:

• Slow page load times affecting user experience and SEO
• Complex WordPress setup with numerous plugins causing maintenance issues
• Poor mobile responsiveness leading to higher bounce rates on mobile devices
• Difficulty in implementing modern web features due to the legacy system
• Ensuring a smooth transition without disrupting the existing SEO rankings

We implemented a comprehensive migration strategy to Astro:

• Developed a custom Astro theme that matched the existing design while improving performance
• Utilized Astro's partial hydration feature to keep interactive elements while maximizing static content
• Implemented a headless CMS solution for easy content management without sacrificing performance
• Optimized images and assets using Astro's built-in optimization features
• Developed a custom build and deployment pipeline for easy updates and maintenance
• Implemented proper redirects and metadata to maintain SEO rankings during the migration

Our Astro migration resulted in significant improvements:

• Dramatic increase in website performance:
  • 90% reduction in initial page load time
  • Lighthouse performance score improved from 65 to 98
  • Core Web Vitals metrics all in the "good" range
• Improved user experience leading to:
  • 25% decrease in bounce rate
  • 30% increase in average session duration
• Enhanced mobile responsiveness resulting in a 40% increase in mobile conversions
• Simplified content management process, reducing time spent on updates by 50%
• Maintained and even improved SEO rankings, with a 15% increase in organic traffic within 3 months
• Reduced hosting costs by 60% due to the static nature of the Astro site

"The migration to Astro transformed our website. It's blazing fast, easy to manage, and our customers love the improved experience. WP Agency's expertise in Astro development has been invaluable to our online presence."